Case Study for Rivermate
Rivermate required a clean, professional, and trustworthy online presence to emphasize their global expertise in HR management for companies expanding internationally. The sleek and modern website design effectively communicates their services while ensuring an optimal user experience.
Design Approach
Color Palette
We chose a calming yet bold color palette to reflect professionalism with a hint of approachability:
#FFFFFF
#b7e4a5
#fff5ed
- #FFFFFF for a clean and minimalistic background, providing a professional look
- #b7e4a5 as a soft green, reflecting growth and calmness
- #fff5ed as a warm peach-like tone, enhancing approachability and trust
Typography
The bold sans-serif fonts convey confidence and professionalism:
- Large, bold typeface for headlines to grab attention and communicate Rivermate's value clearly
- Clean, sans-serif body text for easy readability and user engagement
Layout
The layout was structured to guide users seamlessly, emphasizing conversion:
- Prominent hero section with a clear value proposition and call-to-action buttons
- Trust-building icons and messaging below the fold, showcasing Rivermate's global reach and support
- Simple navigation for easy access to services, pricing, and country-specific HR information
Design Showcase
Homepage Design